Sturgis 2025 Rallymaniacs. The annual sturgis® motorcycle rally™ turns our town of 7,100 into a city of more than 450,000. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the sturgis rally what it is today.

This legendary event, held annually in sturgis, south dakota, spans ten days of excitement, featuring thrilling rides, live concerts, and countless activities for motorcycle enthusiasts. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the sturgis rally what it is today.